1973 British Military Watch Strap: APEX - Cherry Smoke
SKU: 88664297009

1973 British Military Watch Strap: APEX - Cherry Smoke

Sale price$32.40 Regular price$36.00
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Ships within 48 hours · Estimated delivery Jul 8 - Jul 13

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Description

1973 British Military Watch Strap: APEX - Cherry SmokeThe Story In 1973, the British Ministry of Defence (MoD) needed a watch strap for military personnel that could endure combat conditions. The goal was to create a strap that could withstand tropical humidity that often wreaked havoc on leather watch straps and prevent spring bar failures that caused watches to be lost or broken. How We Improved the Design We refined the original design, enhancing strength and durability with a sewn construction. We

The Story

In 1973, the British Ministry of Defence (MoD) needed a watch strap for military personnel that could endure combat conditions. The goal was to create a strap that could withstand tropical humidity that often wreaked havoc on leather watch straps and prevent spring bar failures that caused watches to be lost or broken.

How We Improved the Design

We refined the original design, enhancing strength and durability with a sewn construction. We replaced chrome-plated brass with solid stainless steel hardware for resilience and longevity. The space between keepers was increased to fit larger watch cases. Additionally, we extended the strap length to 300mm to accommodate various wrist sizes and provide extra security by folding the strap tail back through the keepers.

Introducing the APEX Nylon Collection:

Apex Nylon Material:
The Apex is made from 100% polyester material, ensuring exceptional durability. It is long-lasting and environmentally friendly, reflecting our commitment to quality and sustainability.

Innovative Production Techniques:
Cutting-edge production techniques, including high-temperature and high-pressure dyeing, as well as filament twisting, to create the Apex nylon material. These methods result in vibrant, fade-resistant colours that maintain their brilliance over time.

Precision Weaving:
Advanced high-power shuttle looms, combined with premium yarn technology and special pattern threading techniques, produce a thick and dense ribbon. This ribbon boasts a luxurious feel, akin to pure cotton, offering a skin-friendly and warm sensation that sets the Apex nylon watch strap apart

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 88664297009

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4.4 ★★★★★
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Ryan S
Omaha, US
★★★★★ 5
Good option, especially in warmer weather
Size: 6-10, Color: Black
High quality socks and very durable. Nice touch adding the grip on the back of the ankle so the sock stays up. Size is a true fit to the size of your foot as well.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 17, 2025
P
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Patricia
Waukegan, US
★★★★★ 5
Love these socks!
Size: 6-10, Color: White
Comfortable, no show, and most importantly The Do No Slip!!!! I keep coming back to add to my supply because they have become the only sock I wear. I’ve been using them for a couple years now and they hold to great to washing, bleaching and the dryer. Highly recommended.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 24, 2024
B
Verified Purchase
BoyMom
Grantham, US
★★★★★ 5
The only socks I will buy
Size: 6-10, Color: Halo Gray/Assorted
These are hands down my favorite socks to wear with tennis shoes. Bought my original 6 pack in the store, liked them so much I went buy more and they were gone. These don't slip on your heel like most socks do. Come up high enough on the top of your foot to protect from tongue rubbing (I giggled when I wrote that) and they come in fun colors. Love they are ultra no show and provide padding but people can't see them with shoes on. Five stars!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 12, 2023
S
Verified Purchase
Sam K.
Belleville, US
★★★★★ 5
Socks
Size: Medium, Color: Black
Amazing socks. Fits Amazing. I tried to buy the six pack and it wasn’t the same. Thinner material. The 3 pack is great. Would buy again if it comes up.
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Reviewed in the United States on September 16, 2025
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Verified Purchase
Tyler W
New York, US
★★★★★ 4
Amazing socks but false advertising. They changed them.
Size: Large, Color: Black (6-pairs)
Okay well I have 4 stars because these are the best socks ever, infact, I threw out all my other socks and switched to just these. No show and they never slip. THE PROBLEM NOW, all the pairs I ordered before had a white symbol, and every time I buy more they have the grey and they are not as low show as my others… I wanted to simplify life and have all the same kind, no matching of colors or slightly different shape, but 4 times now I’ve ordered white symbol and gotten thicker longer ones with gray symbols. I’m considering switching all of my socks to the gray…. But the white symbol ones are way better, they don’t show with hey dudes on and gray symbol ones do now. I’m at a loss. Can someone tell me where to buy 100 pairs of white symbol so I never need to buy another sock again in my life?
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Reviewed in the United States on January 24, 2025

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